In golf, when you are putting in the wind, you have to widen your stance.
In volatile markets, this rule can be adapted to apply to trading as well. It may seem like strange advice, but in times of extreme volatility, you need to widen your stop-loss points. Most people think you have to do the [...]
One of the most profound business books I ever read was Permission Marketing by Seth Godin.
The ideas in the book were very innovative at the time. The Internet and e-mail marketing were still young, and, like the Wild Wild West, most marketers and business owners were still trying to “wrangle it in” and figure out [...]
When you hear investment people talk about the big three, they are usually talking about GM, Ford, and Chrysler. But what about the other big three?
As children, most of us dreamed of having three things when we grew up: a nice house, a nice car, and a nice job. Right now, the outlook for this [...]
Have you ever been in the middle of an online purchase and, for whatever reason - pre-buyer’s remorse, second thoughts - decided not to continue with it and backed out of the sales page?
If you did, I’m sure you’ve seen those little windows that magically appear on your computer screen.
They’re known as “rescue pop-ups,” and [...]
Recently “Betty,” one of my readers, sent me an e-mail very similar in sentiment to dozens of other e-mails I have received over the years.
“Why do marketers like ETR and AWAI send me 16-page direct-mail sales letters when the copywriter could have said the same thing in 1 to 2 pages?” Betty writes. “The prospect [...]
If you read the advice of many “small-business experts,” you’ll be told that you should expect to wait at least a year - possibly more - before your start-up can begin to see a profit. That’s what I was taught when I studied business administration in college - and it turns off a lot of [...]
10 Questions You NEED to Ask If Your Site Isn’t Making Any Sales
19 Nov
Posted by admin as Wealth Building
Imagine: After months of hard work, your website is finally live. You’ve officially been open for business an entire week. And yet you haven’t made any sales.
Not. One. Single. Sale.
Argh!
Don’t despair. We’ve all been there. In fact, this is one of the most common problems new Internet entrepreneurs ask me to solve for them.
Here’s something [...]
A few months ago, I wrote that, despite all the doom and gloom, I thought the domestic automakers would survive. Unfortunately, things have gotten even worse. Just recently, a Deutsche Bank AG analyst said that GM shares will likely be worthless in a year.
Even so, I’m sticking with what I originally said. I still think [...]
When you’re marketing your products and services, it’s critical to establish trust with your prospective customer. That was one of my biggest “takeaways” from ETR’s Info Marketing Bootcamp this year.
Michael Masterson spoke at length about how to develop trust with your marketing messages. Here are three of the suggestions he offered that I’ll be sure [...]
Senator Obama wasn’t the only winner on election night. Certain investment sectors won as well, including alternative energy.
Senator Obama pledged to spend $150 billion on alternative energy during his campaign, and wind energy is an area of interest. With the current financial crisis, he might not be able to devote that much to alternative energy [...]
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