The word “stygian” (STIJE-ee-un), which is sometimes capitalized, comes from Greek mythology - from the river Styx in the underworld. It has, therefore, come to mean hellish, dark and dismal.
Example (as used by Catherine Slessor in The Architectural Review): “The gleaming steel catches the sunlight, casting a play of sparkling reflections and shadows into the [...]
If you think you’re going to impress the family with that puny 25-pounder you’re planning to serve for Thanksgiving, think again. The world record for the heaviest turkey is 86 pounds. The turkey, named Tyson, was raised in England and auctioned off for charity in 1989 for nearly $7,000.
(Source: Guinness Book of World Records)
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If you read the advice of many “small-business experts,” you’ll be told that you should expect to wait at least a year - possibly more - before your start-up can begin to see a profit. That’s what I was taught when I studied business administration in college - and it turns off a lot of [...]
Recently “Betty,” one of my readers, sent me an e-mail very similar in sentiment to dozens of other e-mails I have received over the years.
“Why do marketers like ETR and AWAI send me 16-page direct-mail sales letters when the copywriter could have said the same thing in 1 to 2 pages?” Betty writes. “The prospect [...]
Have you ever been in the middle of an online purchase and, for whatever reason - pre-buyer’s remorse, second thoughts - decided not to continue with it and backed out of the sales page?
If you did, I’m sure you’ve seen those little windows that magically appear on your computer screen.
They’re known as “rescue pop-ups,” and [...]
When you’re marketing your products and services, it’s critical to establish trust with your prospective customer. That was one of my biggest “takeaways” from ETR’s Info Marketing Bootcamp this year.
Michael Masterson spoke at length about how to develop trust with your marketing messages. Here are three of the suggestions he offered that I’ll be sure [...]
A few months ago, I wrote that, despite all the doom and gloom, I thought the domestic automakers would survive. Unfortunately, things have gotten even worse. Just recently, a Deutsche Bank AG analyst said that GM shares will likely be worthless in a year.
Even so, I’m sticking with what I originally said. I still think [...]
10 Questions You NEED to Ask If Your Site Isn’t Making Any Sales
19 Nov
Posted by admin as Wealth Building
Imagine: After months of hard work, your website is finally live. You’ve officially been open for business an entire week. And yet you haven’t made any sales.
Not. One. Single. Sale.
Argh!
Don’t despair. We’ve all been there. In fact, this is one of the most common problems new Internet entrepreneurs ask me to solve for them.
Here’s something [...]
About eight years ago, I did a little experiment. I wanted to find out if it really is possible to do business from anywhere in the world. So I packed my family off to Rome (one of my favorite cities) for a six-week “working vacation.” I not only learned that, yes, it is possible for [...]
Are you going to be back in the office the day after Thanksgiving? If so, you’re in the minority.
In 2007, more employers than ever before - 78 percent - gave employees both Thanksgiving and the day after as paid holidays.
For some, though, Thanksgiving isn’t a holiday at all. This year, it’s estimated that 36 percent [...]
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