The Macy’s Thanksgiving Day Parade has been held every year since 1924 (except for a two-year interruption during World War II when the helium and rubber used in the balloons was donated to the war effort).
The first Macy’s parade featured animals from the Central Park Zoo. Inflatable characters came on the scene in [...]
To be “fey” (FAY) - from the Old English for “fated to die” - is (1) to possess or display a strange and otherworldly aspect or quality, or (2) to appear to be slightly crazy, as if under a spell.
Example (as used by Evan Thomas in The Very Best Man ): “Beneath a fey manner, his [...]
If you’re a fan of pumpkin pie for Thanksgiving dessert, say thanks to the pumpkin farmers in central Illinois. They grow about 90 percent of the U.S. pumpkin crop. (In 2007, that crop was worth $117 million to them.) Central Illinois is also where the world’s largest pumpkin processing plant is located. It produces 85 [...]
The word “stygian” (STIJE-ee-un), which is sometimes capitalized, comes from Greek mythology - from the river Styx in the underworld. It has, therefore, come to mean hellish, dark and dismal.
Example (as used by Catherine Slessor in The Architectural Review): “The gleaming steel catches the sunlight, casting a play of sparkling reflections and shadows into the [...]
If you think you’re going to impress the family with that puny 25-pounder you’re planning to serve for Thanksgiving, think again. The world record for the heaviest turkey is 86 pounds. The turkey, named Tyson, was raised in England and auctioned off for charity in 1989 for nearly $7,000.
(Source: Guinness Book of World Records)
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If you read the advice of many “small-business experts,” you’ll be told that you should expect to wait at least a year - possibly more - before your start-up can begin to see a profit. That’s what I was taught when I studied business administration in college - and it turns off a lot of [...]
Recently “Betty,” one of my readers, sent me an e-mail very similar in sentiment to dozens of other e-mails I have received over the years.
“Why do marketers like ETR and AWAI send me 16-page direct-mail sales letters when the copywriter could have said the same thing in 1 to 2 pages?” Betty writes. “The prospect [...]
Have you ever been in the middle of an online purchase and, for whatever reason - pre-buyer’s remorse, second thoughts - decided not to continue with it and backed out of the sales page?
If you did, I’m sure you’ve seen those little windows that magically appear on your computer screen.
They’re known as “rescue pop-ups,” and [...]
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