When you’re marketing your products and services, it’s critical to establish trust with your prospective customer. That was one of my biggest “takeaways” from ETR’s Info Marketing Bootcamp this year.
Michael Masterson spoke at length about how to develop trust with your marketing messages. Here are three of the suggestions he offered that I’ll be sure [...]

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A few months ago, I wrote that, despite all the doom and gloom, I thought the domestic automakers would survive. Unfortunately, things have gotten even worse. Just recently, a Deutsche Bank AG analyst said that GM shares will likely be worthless in a year.
Even so, I’m sticking with what I originally said. I still think [...]

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Imagine: After months of hard work, your website is finally live. You’ve officially been open for business an entire week. And yet you haven’t made any sales.
Not. One. Single. Sale.
Argh!
Don’t despair. We’ve all been there. In fact, this is one of the most common problems new Internet entrepreneurs ask me to solve for them.
Here’s something [...]

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