I’d say it’s the #1 mistake most untrained or beginner copywriters make…
I’m talking about focusing inward on yourself instead of outward on your prospect or customer.
I was reminded of it again just this morning as I drove by a local sub shop.
“Under New Ownership” read the huge sign covering most of the front of the [...]
One way to attract traffic to your website is with “widget bait” - offering useful WordPress add-ons. But that’s not the only way to make your site more appealing to potential customers.
You see, when you create your own widget, you can submit it to WordPress.org. Once WordPress approves it, thousands of webmasters around [...]
When we began publishing Early to Rise online in December of 1999, we didn’t have an e-mail list… we didn’t have products… we didn’t have much in the way of internal resources or a budget… and we weren’t even sure what our target market was.
Now, nine years later, we have figured all of that [...]
Indulge me for a minute, if you will. You see, I have three sons - and each and every night when they were too young to read for themselves, my wife and I read them a bedtime story. We are still doing it with the youngest. One of my favorite books to read to them [...]
It was 1992, and I’d been operating my ballroom dance instruction business for less than a year. I wasn’t actually starving, but times were tight. My car was very old and had no air conditioning. (In South Florida, where I live, this is a big deal.) And my diet consisted of lots of hot dogs [...]
What’s New from the Publisher’s Viewpoint: The Main Thing You Should Focus On
09 Nov
Posted by admin as Wealth Building
“How do I keep my website safe from hackers?” This was a question I fielded at Rich Schefren’s Strategic Profits seminar earlier this year. The Internet business owner who asked the question really wanted to know the answer. But I couldn’t help but roll my eyes.
You see, it’s easy to get off track when you’re [...]
Dinner at New York’s Modern (a restaurant inside the Museum of Modern Art) is typically a tasting menu or a three-course prixe fixe menu. On a recent visit there with my friend Dan, I went for the tasting menu, with an accompanying glass of wine for each course. The service was spot on and the [...]
The housing market is mired in a slump that shows no signs of letting up. Home values continue their slide. Foreclosures are at a record-setting pace. So why am I bullish on homebuilders?
Survivability, for one thing. Those that have lasted have shown that they can make it through the worst housing market in decades. Sure, [...]
“The Net is different.
“It wasn’t invented by businesspeople, and it doesn’t exist to help your company make money.
“It’s entirely possible it could be used that way, but it doesn’t owe you anything. The question to ask isn’t, ‘but how does this help me?’ as if you have some sort of say in the matter. You [...]
Most ETR readers know that a successful copywriting technique is to use lots of “bullets” in marketing copy - short sales points presented in bulleted lists.
But did you ever sit down to work on copy, only to find it difficult to pull out of the product the salient sales points needed to create strong bullets?
If [...]
Newsletters
Easy Money Business theme by: Design Disease